People email me all the time saying, “I’ve got really high engagement but low sales” and this can mean a few things. First of all, it can mean you’re getting traffic but they’re not converting or it can mean you’re getting likes, you’re getting comments, you’re getting shares but you’re not getting any traffic or […]
Continue readingShould you try to just break-even and build pixel data and the lookalike audience? Well, first of all, after I congratulate you on thinking long-term if you are asking me this question, that’s a very good thing. There are a few potential problems. First of all, Facebook pixel data is very useful, but don’t mystify […]
Continue readingSo, there are popular dropshipping experts, gurus, that talk about high-ticket items being the best. Well, I don’t think they are. For me, low-ticket items specifically Free + Shipping have been best. I am very honest and clear about that but of course, both can work. So, I think the low-ticket items are easier to […]
Continue readingNot necessarily. It is a bit of a misconception that higher ticket items always have a higher profit margin. Higher ticket items will generally cost you more in ad spend per purchase. You’ll also rarely be able to 5x the Aliexpress price like you can with cheaper items.
Continue readingPeople also commonly ask about how to validate product ideas. And what they really ask me is how can they find out whether they have got a winning product without spending any money and while the truth is, you can’t. Yes, you can look what others are doing. You can use tools like Intelligynce, you […]
Continue readingI would look for emotional appeal. So, you’ll want to have a niche that people are emotional about it, they cared deeply about it, it’s a passion of a broad audience. You also need to have an ability to target those people. One of the best ways to find or to evaluate whether a niche […]
Continue readingMy recommendation is to start with no less than $500-$1000. You need to buy traffic to learn. If you’re losing money at first like most people do, then you’ll get better and better and better and closer and closer and closer to breaking even. And eventually, you’ll have that first product that just takes off […]
Continue readingI used to export abandoned carts from Shopify and use that. I believe that option is no longer possible (or not as effective anymore). You can create a custom audience based on the actions people took that were recorded on your pixel. You’ll then create an LLA based on the original audience
Continue readingSo the number 1 rule, I picked this up from a form once and I’m stuck with it. Apologize a lot. Apologize for everything even if it is not your fault. If the product gets stuck at the customer, apologize for it. Whatever happens, just apologize. It won’t solve a problem but it will, it’s […]
Continue readingSo if you get negative comments on social media, there are two different situations… The first one is on your posts or on your ads. I would say on your ads, delete anything. If there are negative comments on your ads and you’re still running them, then delete them. If there are negative comments on […]
Continue reading