High Ticket Products vs Low-Ticket Products?

So, there are popular dropshipping experts, gurus, that talk about high-ticket items being the best.

Well, I don’t think they are. For me, low-ticket items specifically Free + Shipping have been best.

I am very honest and clear about that but of course, both can work.

So, I think the low-ticket items are easier to get started with. They’re easier to get sales just because it’s smaller commitment.

We’re only talking about selling $10 or convincing someone to spend $10 rather than $100 or $200.

So, you’ll build a customer base a lot quicker.

You’ll build a lookalike audience quicker.

You’ll build an email list quicker.

And because you get more data points, you’ll also learn traffic sources quicker.

So testing Facebook ads for $200 product, that’s expensive because you need a decent amount of conversion to know whether something actually consistently works or whether it’s just the one out of look.

So for $200, you’re looking at $400 to $600 to $800 before you have any idea whether that campaign or that product is a winner.

Of course, feel free to test high-ticket items later on if you’re already successful.

Do whatever you want, you’ve earned it. And also, make sure you have a few more expensive items.

I’m not talking about a $100 range but perhaps going up to $70, $80 on your store.

Just add complimentary products that people may be interested in buying.

If they don’t, no problem.

No harm done.

You’re making your money on the front-end.

But if you also add them, then all the better for you.

And also, if there are no high-ticket items on your niche, don’t worry about that.

That is not a problem.

Like I said, I make most of my money with Free + Shipping offers and honestly, people worry about only doing low-ticket items.

Well, I talked about it earlier in this video.

There are higher margins than more expensive products in terms of a percentage.

So there’s nothing wrong with doing Free + Shipping.

And doing at least on the front-end where you drive traffic to, exclusively Free + Shipping, don’t worry if that’s what you’re doing at first or even after a few months or year.