As you all know, I write an email about online business / marketing every single day.
It’s a trend popularized by Ben Settle and all those who follow his advice.
I’ve seen firsthand how effective it can be for building a strong bond with your audience. I’ve only been doing it for a little over a month, but the effects are noticeable already.
The daily email format works well for a couple of reasons which I’ll go over in this email. I highly recommend anyone who runs a content business considers the model.
So what’s so special about sending an email every day?
First of all, humans are creatures of habit. We go to the same restaurants, cafes and bars over and over again once we find a place we like.
In the same fashion, people like the consistency daily emails bring.
Every day, no matter what is happening in this crazy, frantic world, you can rest assured knowing you’ll get an email from me.
Sounds silly, but I know that I look forward to other people’s emails. Based on the replies I’m getting from you guys, some of you feel the same way about my emails.
Also, simply staying in contact with people is crucial if you have a content business.
Ideally, you want your audience to tune in to whichever medium you choose every day.
People that watch or read your stuff every day are going to become the most loyal supporters.
This point holds true for all forms of content, of course. There are, however, a few reasons why daily posting is a particularly good fit for email marketing.
First of all, the amount of time required to write an email is fairly small compared to a blog post or even a YouTube video.
There are undoubtedly typos or grammar mistakes in every single email I send. I just don’t care though – I don’t even proofread these emails before sending them out to 1500+ people. If you’re on this list, you’re here for the content – not perfect grammar.
Email is also a very personal form of communication.
Your family & friends send you emails. They don’t send you blog articles or YouTube videos they made.
I think that’s one of the reasons that writing daily emails really helps me connect with you guys.
On top of that, it’s convenient for readers. Instead of having to check my YouTube or website every day, I send the content to them.
Ask yourself: How often do you check your favourite blog?
Compare that to the amount of times per day you check your email…
Daily emails are also a great way to grow your list. I’ve been able to easily pass the 1000 subscriber mark simply by posting the topic of my daily emails on Twitter with a link to sign up.
Works like a charm because of the wonderful combination of urgency (because the email is sent out an hour or two later) and curiosity (because the topic of the email interests my target audience).
Finally, writing daily emails improves your writing ability dramatically.
Committing to writing an email every day, no matter what, forces you to write every day.
If you do something everything, you become better FAST.
Makes sense, right?
If you’ve been on this list for a while, you’ve undoubtedly noticed that my own writing has become better.
It’s also become a lot faster. When you only write occasionally, coming up with topics is tough.
Writer’s block, ironically, tends to be worse when you only write from time to time.
Anyway, time to wrap this up. I’ve spent around 20 minutes on this email and now I’m free to do whatever I want for the rest of the day.
Now, I’ll be totally honest…
Normally, I just end up working on different projects. But the weather is fantastic today & I need to head into town to buy some clothes (suiting up & getting some casual clothes for my summer trip next month).
And because I’ve sent you this email (and it’s a pretty dope email if you ask me), I can go and run errands for the rest of the day with a clear mind.
Pretty cool, huh?
Catch you tomorrow,