Bad Reasons to Shut Down Your Store

So, we’ve covered the good reasons to shut down a store and move on to a new project.

However, of course, there are also bad reasons and there are a few bad reasons that people shut down their stores but I just wanna cover quickly so that hopefully, you don’t make these mistakes.

So, first of all, occasionally products will no longer be available on Aliexpress.

So either a supplier will go down or they won’t sell on Aliexpress anymore, the product will be taken down or anything like that.

People then think that if their bestseller goes down or one of their best product goes down, there’s no point continuing with dropshipping, ‘I need to shut down my store!’ and that’s just absolutely not true.

First of all, suppliers often come back. Products that are banned or been taken down often come back.

Alternative suppliers pop-up, perhaps the old supplier pop backs up under a different name or of course, you’ve always got the option of finding new products in your niche.

If you’re already in a niche and you’re succeeding, then chances are you got a head start on your competition on newcomers to the niche.

So, you already have customers, you already have lookalike audiences, you already know what Instagram pages work, which Facebook targeting options work, you’ve got a head start in your niche.

You are better off sticking to what you know then jump into something new unless you have a really good reason for why that new niche should be more profitable and in most cases, you don’t.

You just want to jump from thing to thing because, well, I kinda know you got bored or whatever.

Don’t do that.

Next thing.

Sometimes you have products that generate a lot of complaints from customers.

You make a lot of refund requests.

You may be selling an item that is having problems importing goods from China.

So I have this in the past.

Shipping in Eu has been a huge pain especially in Germany.

Products got held up, products just never arrived and that’s, I’m pretty sure it’s due to the border in that case.

And in those cases when that happens, it’s frustrating because you may have scaled up your ads and then 20 days later you got all these emails but you just have to swallow all the cause of the refunds.

If it’s one product that’s causing it, stop selling that product absolutely immediately stop selling it as soon as you’re unsure about these issues are starting to pop-up, if you notice a trend, at least shut down your ads or slow down how much you’re spending on ads and again, find new products.

This is, again, not a reason to shut down stores for the reasons mentioned before.

Products disappearing or no longer wanting to sell a product because you’re getting a lot of complaints, those shouldn’t be reasons to shut down your store because you know the traffic source, you know the audience, you know how to sell to them.

If you have had a few successful products, you also know the types of products that do well, you have knowledge of that niche, don’t shoot yourself in the foot by going on to a new niche where you know nothing again, where you’re essentially going back to being a beginner just because it’s above a headache.

These things happen and they pass. They are not reasons to shut down your store.