How to Validate Product Ideas (Without Buying Ads)?

People also commonly ask about how to validate product ideas. And what they really ask me is how can they find out whether they have got a winning product without spending any money and while the truth is, you can’t.

Yes, you can look what others are doing.

You can use tools like Intelligynce, you can look at other Facebook ads in your niche.

You can look at shoutouts in your niche.

You can also of course just follow your guts.

Analyze ads.

Analyze  websites using your sales knowledge but at the end of the day, you need to buy traffic to test your products on whether they work for you because just because they work for someone else,  even if you work to copy their entire sales funnel, at least what you can see on their sales funnel, there are still few things you can’t see like their Facebook targeting.

You might not look at their lookalike audiences.

You don’t have their Facebook pixel data.

You don’t have their back-end funnel necessarily so you’re also don’t have their brand trust.

So just because it worked for another store doesn’t mean it will work for you.

You can improve the chances but you can’t completely validate product ideas without buying ads.

So, just remember, in dropshipping, the upfront cost is minimal.

You don’t need to spend a bunch of money to manufacture products like you’re within a traditional business.

So take that as an advantage and don’t try to save any further cost because you really can’t completely validate a product idea without buying traffic.