Have a niche site and want to profit from it? Want to know how to find the right keywords so you could drive quality traffic to your site?
Here’s 1 answer… Use Long Tail Keywords (I’ll tell you why in a bit.)
If you want to find low competition keywords, this is one of the best ways to do so. When you’re just starting out, using broad, popular terms are difficult to rank for. Your site wouldn’t have any credibility to rank it.
When you look for long tail keywords, there’s not much competition. That’s why if you’re just starting out, do this first. With this type of keyword research, it’ll be easier and faster for you to rank in Google and earn their trust long-term.
Now that we know all that, the question we should be asking now is: How do we do low-competition keyword research? Let’s find out.
In all kinds of businesses, there’s 1 thing that nobody must skip doing: Market research.
This is the only way for you to know your market. With market research, you can easily find out what the people in your market are looking for, and when you use that knowledge (a.k.a. sell their demanded product/feed them content), you’ll profit.
Here are a few things you can do for market research…
Check the products found in your niche and read the reviews. You’ll be able to grab an idea there (from your potential customers too) you never thought of finding. It’s also one way to know what products your market has been looking for, you’re basically hitting 2 birds with one stone.
Use the thread titles for inspiration. Here’s and example I got from the pet cat niche: “My Cat Always Disappears, How Can I Find Out Where She Goes?”
At first, I didn’t think it was valuable information until I saw an ad about a Cat Camera.
These tools are a super big help when deciding what keywords to choose. You can get suggestions while knowing the stats of those keywords at the same time. This means you’ll easily and quickly know which keywords you’re going to target. Totally worth the price.
When you use Google’s auto-complete feature, you’ll know what keywords people have been searching. When you’ll check for your keyword’s seasonality, Google Trends is your friend. It will display related search queries for you, at the bottom of the page.
There are many more ways you can find low-competition keywords (though even just these 4 is enough) but finding them alone is just half the problem. Here’s another question: How do we know if it’s the right keyword to choose? Well, let’s find out!
After you have gathered data and formulated some ideas, it’s time to use them as seed keywords on your favorite keyword finder tool.
When you set your tool, set it to retrieve the ‘Exact Match’ keywords only, not ‘Broad Match’ ones.
The difference between the search volume of the broad match and the exact match keyword searches is too huge to compare. It can even trick you into thinking you have a great keyword even when you don’t.
What you want to have are keywords or terms that are laser focused… broad match search terms aren’t.
You want low competition keywords, right?
Then be specific. This is how you drive in the right people to your site – the exact people who are looking for what you have to offer.
What you choose here actually depends on your overall goals.
You can target wide, you can target narrow – it all depends on you. Just remember, not all countries have the same buying mentality and purchase power… and another thing, countries like India, make up for a high percentage of the World’s online traffic yet they aren’t really good online shoppers. Don’t let this trick you.
(This is why I’ll be targeting USA local searchers on my niche website project.)
The number of words your keyword has highly affects the traffic that you bring in.
One-word keywords have lots of traffic, but they have plenty of competition and low conversion rates. Multiple-word keywords don’t have as much traffic as the previous one, but they also don’t have as much competition. This could mean a higher conversion rate and more sales for you. This is basically the primary reason why long-tail keywords work better than one-word keywords… and that’s it.
You know how to determine the right keywords to choose from. After that, it’s finally time to choose one.
After narrowing down the initial research, you probably still have a few keywords to choose from. You have to filter your choices. Here are 2 ways to choose the best keywords…
How far are the people searching for your keyword in the purchase funnel? Does your keyword have a high purchase intent? If you were the one looking to buy something, would you type those words?
Here are some examples of keywords with a high purchase intent: “Where should I buy X?” , “Best buy”, “Best price”, “Is there a discount for X?”, “Where can I save more”, “Bulk order”, “Wholesale price”, “Best”, “Top”, “Review”, “Which is better: X or Y”, “VS”, and many more!
Are you answering a question people want or need an answer on? If yes, how big is the problem? Is it worth writing an article about?
If still answered yes, then you’re on the right track.
The bigger the problem a person has, the higher the chance he will spend money to fix it. Look for those keywords that are likely a big problem for your market and you’ll undoubtedly drive purchase-ready people to your site.
Now we got that covered…
Long-tail keywords only have a few searches per month so why choose them?
Long tail keywords is a long-term SEO strategy. They get less search traffic, but they will usually get a higher conversion value. The more targeted your traffic is, the more leads, commissions and sales you get (a.k.a. more money for you!).
“Is that all? No.
Low-competition long-tail keywords are too underrated. When you target these keywords in your posts, its ability to grow your traffic alone is crazy. If you’re just starting out, long-tail keywords will help you gradually get more traffic and be found by new hungry audience.
With long-tail keywords, not only will people alone like your site, Google will too.
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