FB Ads Troubleshooting

So, first of all, specific to Facebook, make sure you’ve set it to a conversion objective whether that’s add to cart, initiate checkout or purchase, it’s up to you.

I like purchase it works best in most cases, in my experience but definitely make sure you’ve got conversion objective, like that, not a traffic objective, or an engagement objective.

Also, make sure you’re targeting is proper, that is the most common issue with Facebook ads and people think who have got a website selling yoga product, I’m gonna like it and then tag everybody that likes yoga this is great, no it’s not.

It’s far to bring an audience, narrow it down to 200,000 to 500,000 audience size when you’re getting started.

You can go broader later on if you’re already selling, but when you’re getting started keep it narrow, keep it highly interested.

So, if you’re doing interests targeting or create a lookalike audience based on your existing customers like I recommend because I always recommend starting with Instagram influencer shout outs, building that lookalike audience and then moving to Facebook with that.

Also, make sure you’ve got broad targeting on age and gender if you’re trying to go to narrow then you gonna end up targeting only segments that are competitive and you’re only targeting the segments that everybody else in your niche or for your product is also targeting.

If you leave it broad then although most of the traffic will be your target customer, at least who you think your target customer is.

You’ll always find some people are older or are the opposite gender, also buy your product and those actually end up being cheaper.

So, that’s a little trick for getting lower cost per purchases.