IG Influencers Troubleshooting

Troubleshooting Instagram influencers next.

So, make sure they’ve got an engagement rate above 1%.

We use engagement calculator for that.

Make sure a large part of their audience is in the USA.

You can ask them for this data if they’re a business account, above a certain size, they can give you that data.

Also have a look through the comments, are the comments all in English?

Are they broken English?

Look at the names of the followers, that’s the kind of thing that will give you some insight into the audience.

Also if you’ve run a shout-out, of course, you can just look at where the traffic is coming from.

Then, take a bit of time so a few days to have a look at the page how often do they run shout out.

Follow the page, really keep a close eye on what they’re doing.

So if they’re constantly running shoutouts, whether that’s in the story or in the timeline then the followers gonna become desensitized to ads and it’s not gonna be quite as effective when you do it, especially if there’s similar or identical product.

And that actually is number 4 here, do they, have they advertise the exact product before.

Then onto your own ad, make sure the image is intriguing, high-quality and if possible, evoke an emotional response again.

Make sure you’ve got compelling ad copy with a special offer, good flow, and a few emojis, we’ve covered all that in detail of course, in the course.

Make sure you’ve got urgency and scarcity, a justification and again, a strong call to action.

Hopefully, you see this strong overlap between the Instagram ads, the product page and now, onto the Facebook Ads where we’re gonna have exactly the same again down here in the Ad section, intriguing image, etc.