Archive Monthly Archives: June 2018
Getting Add to Carts, but no sales?
Well, first of all, you have to remember that quite a significant drop off here is normal especially if you’re doing Free + Shipping. Some people didn’t know that they have to pay for shipping and then they get to the checkout page and suddenly it’s $10, that scares them off. Fine, don’t worry about […]
Continue readingFB Ads Troubleshooting
So, first of all, specific to Facebook, make sure you’ve set it to a conversion objective whether that’s add to cart, initiate checkout or purchase, it’s up to you. I like purchase it works best in most cases, in my experience but definitely make sure you’ve got conversion objective, like that, not a traffic objective, […]
Continue readingIG Influencers Troubleshooting
Troubleshooting Instagram influencers next. So, make sure they’ve got an engagement rate above 1%. We use engagement calculator for that. Make sure a large part of their audience is in the USA. You can ask them for this data if they’re a business account, above a certain size, they can give you that data. Also […]
Continue readingProduct Page Troubleshooting
So if you’re not getting sales, look at these elements on your product page. So, make sure the price that you set the product to, whether that is Free + Shipping or an actual product price, make sure that is lower than the perceived value so make the compared at price higher, make it seem […]
Continue readingHigh Engagement, Low Sales?
People email me all the time saying, “I’ve got really high engagement but low sales” and this can mean a few things. First of all, it can mean you’re getting traffic but they’re not converting or it can mean you’re getting likes, you’re getting comments, you’re getting shares but you’re not getting any traffic or […]
Continue readingBreaking Even to Build Pixel data + LLA
Should you try to just break-even and build pixel data and the lookalike audience? Well, first of all, after I congratulate you on thinking long-term if you are asking me this question, that’s a very good thing. There are a few potential problems. First of all, Facebook pixel data is very useful, but don’t mystify […]
Continue readingHigh Ticket Products vs Low-Ticket Products?
So, there are popular dropshipping experts, gurus, that talk about high-ticket items being the best. Well, I don’t think they are. For me, low-ticket items specifically Free + Shipping have been best. I am very honest and clear about that but of course, both can work. So, I think the low-ticket items are easier to […]
Continue readingAre your best selling products your most inexpensive products sold on your site?
Not necessarily. It is a bit of a misconception that higher ticket items always have a higher profit margin. Higher ticket items will generally cost you more in ad spend per purchase. You’ll also rarely be able to 5x the Aliexpress price like you can with cheaper items.
Continue readingHow to Validate Product Ideas (Without Buying Ads)?
People also commonly ask about how to validate product ideas. And what they really ask me is how can they find out whether they have got a winning product without spending any money and while the truth is, you can’t. Yes, you can look what others are doing. You can use tools like Intelligynce, you […]
Continue readingHow to Choose a Niche?
I would look for emotional appeal. So, you’ll want to have a niche that people are emotional about it, they cared deeply about it, it’s a passion of a broad audience. You also need to have an ability to target those people. One of the best ways to find or to evaluate whether a niche […]
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